ResourcesContent TipsInvesting in content marketing: Statistics to convince your boss [Infographic]

Investing in content marketing: Statistics to convince your boss [Infographic]

You probably know as well as we do that content marketing is not just the future of marketing, it’s the present.

Social media is pretty big too, and both content marketing and social media go in hand to create a powerful platform for generating new leads and sales.

A new content marketing infographic from Fat Joe is offering up all of the facts you’ll ever need in order to convince you and your boss that both of these marketing practices should be included in your online strategy. Top facts from the infographic (not included in our own fabulous content marketing statistics blog post) include:

– 7 out of 10 consumers prefer to learn about a company through an article than an advertisement

– 87% of B2B marketers use social media to distribute content

Click on the infographic below to view it full size or head on over to Fat Joe for the real deal. Enjoy!

Social media and content marketing info

Jakk Ogden is the founder and CEO of Content Hero.

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