Comments on: How to create a tone of voice document for your brand

By: Content Hero

Content Hero — Tue, 30 Jul 2019 08:37:34 +0000

In reply to Yusuf Pathan. If you started with 10 words and ended up with three at the end of the exercise, we'd say you did the exercise well. 5 is better because it gives you more information, but you can work with 3.

By: Yusuf Pathan

Yusuf Pathan — Mon, 29 Jul 2019 22:20:21 +0000

With regards to defining tone of voice, how many action words should the exercise generate? I’ve had a go but only have three.

By: Content Hero

Content Hero — Mon, 29 Jul 2019 14:40:04 +0000

In reply to Andrea @ Spark PR. No problem, glad it helped. That's interesting to hear about the branding thing. Creating a tone of voice document is a good way to get started with branding from a basic sense. It can clarify values and instruct writers in the content creation process.

By: Andrea @ Spark PR

Andrea @ Spark PR — Sun, 28 Jul 2019 21:01:25 +0000

Thanks for this. I hope you don’t mind, I used the basic template to help create a tone of voice document for one of my clients. You’d be surprised by how many medium-sized businesses interested in traditional PR don’t have a strong brand.

By: Content Hero

Content Hero — Fri, 26 Jul 2019 16:53:55 +0000

In reply to Tim Shaw.

Hi Tim,

The more bullet points you add the more convoluted your ToV document will be. If the aim with ToV is to make it easy to understand, less is definitely more, but you should try to strike a good balance.

– Jakk

By: Tim Shaw

Tim Shaw — Thu, 25 Jul 2019 20:51:14 +0000

An extremely helpful guide, thank you. One question though – is less more here? What I mean to ask is, will having fewer than five bullet points make it easier for other people to understand our tone of voice?