Comments on: Clichés are bad for Website Content. Here’s 15 to Seriously Avoid. https://test.contenthero.co.uk/cliches-are-bad-for-website-content-heres-15-to-seriously-avoid/ The Content Writing Agency Sun, 06 Oct 2013 13:03:52 +0000 hourly 1 https://wordpress.org/?v=6.4.8 By: Content Hero https://test.contenthero.co.uk/cliches-are-bad-for-website-content-heres-15-to-seriously-avoid/#comment-889 Thu, 11 Jul 2013 11:59:14 +0000 https://test.contenthero.co.uk/?p=4705#comment-889 In reply to Brad Castro.

Hi Brad,

Thank you for the comment. I completely agree with you. Perhaps I could do another write up on stock phrases in the future.

The book you mentioned is one of my must reads. I simply must get round to that!

J

]]> By: Brad Castro https://test.contenthero.co.uk/cliches-are-bad-for-website-content-heres-15-to-seriously-avoid/#comment-886 Wed, 10 Jul 2013 23:02:25 +0000 https://test.contenthero.co.uk/?p=4705#comment-886 To me, clichés and stock phrases serve similar functions – I’m not sure they’re so much about conveying a message to the reader as much as they’re about communicating quickly (and lazily).

You can avoid using clichés fairly easily, but it’s much more difficult to eradicate all the stock phrases we’re accustomed to using.

(“Accustomed to using” – just used one there.)

The American novel, Cold Mountain, by Charles Frazier is an amazing example of a work almost entirely devoid of stock phrases. It wasn’t just that his sentences had never been written before, even the parts and fragments of the sentences were new.

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